Concept study Professional services
Boutique accounting practice website
A concept study for a small accounting firm — a calm, credible static website that explains services clearly and turns visitors into qualified enquiries.
Concept projects are self-initiated design studies. They are not client engagements, and the businesses shown are fictional.
Concept project. This is a self-initiated design study. The practice is fictional and this is not a client engagement.
The problem we explored
Professional services firms win work on trust. Their websites need to look established, explain services plainly, and make it easy for the right clients to get in touch — without the maintenance overhead of a complex CMS.
Our approach
- A static website, because the content changes only a few times a year
- Service pages written around client questions, such as who each service is for and what is included
- A structured enquiry form that captures the information needed to reply with a useful first response
- Google Workspace setup with custom-domain email and properly configured SPF, DKIM and DMARC records